
Sree Sreenivasan (right) and Vadim Lavrusik (left) at 92YTribeca in NYC.
Who is Sree Sreenivasan?
He’s the Dean of Student Affairs and Professor at Columbia Journalism School, Contributing editor at DNAinfo.com (local Manhattan news), and co-founder of the South Asian Journalists Association. A self-styled tech evangelist and skeptic, he uses his free time to blog, tweet, take meetings, record webcasts, give workshops, and appear on TV. He’s arguably one of the preeminent scholars on digital media, and has been for more than ten years.
What’s he up to now? You don’t have to look very hard to find out. He’s made his personal Google Calendar available for everyone to see. bL4ck_g4dg3t managed to wedge an interview into Sree’s busy schedule, somewhere between his talk at the United Nations and his latest Today Show appearance.
b_g: Sree, why do you share your schedule so openly?
SS: Well, the drawbacks are people thinking your crazy, but the benefits far outweigh the negatives. I take so many meetings and phone calls, because part of my philosophy is that you take every meeting. As a freelance writer, I’d be wrestling with the secretaries of CEOs to schedule meetings. I hate trying to set up appointments, so I tried turning that entire process on its head. It’s completely changed my life. Now when people as me if I’m free Wednesday, I just say ‘You tell me.’
b_g: You call yourself a tech evangelist and skeptic. What are you evangelizing? What are you skeptical about?
SS: I’m evangelizing technology so that people will learn to make it their friend and exploit it. Media people who are surrounded by technology 24 hours a day are the smartest people about it, and they’re also the most reluctant to adapt technology to help them. I travel the country talking to journalists and PR people about the value of social media and they’re the last to understand it. It’s about understanding how to blog and use Google and email better.
What I’m skeptical about is the hype and overselling. Technology can only go so far. It can’t do your work for you. You still need to have all the things that make you smart in journalism, PR, and publishing: good ideas, content, and execution. People don’t realize that we need to really be conscious of getting more and more out of technology without thinking that it’s going to replace what we do.
b_g: A few weeks ago, you asked for tips for media pros to survive in 2010. What’s a media pro?
SS: A media pro is anyone whose job it is to communicate to the world.
b_g: Doesn’t that kind of make all of us media pros these days?
SS: The more people creating media the better, because it just makes more people interested in media, and at the same time it makes the professionals stand out in a way that they haven’t before. In many fields you find people building brands, ideas, and businesses at a much earlier age than ever before.
b_g: You’re a huge proponent of social media. How did that begin?
SS: It was an evolution. The skeptical part of me kept me from jumping on it. Then I began watching how people use Facebook and Twitter in a variety of areas and I realized that we can continue to do everything the way we’ve always done it, but just add social media to the output.
b_g: How is social media changing the way people interact in the real world?
SS: It’s doing it in amazing ways. It’s getting people to be connected with folks they may not have been connected with otherwise. People you weren’t friends with in high school suddenly want to be friends on Facebook. It might not always be a good thing, but it gives people the ability to connect and participate and share ideas, like the Twitter Effect in film that allows movies that would have died to thrive, and vice versa. District 9 and Paranormal Activity are two examples, and I knew that Slumdog Millionaire was going to be a huge hit because of the way people were talking about it on Twitter. Bruno just died when it normally wouldn’t have without the bad word of mouth.
b_g: You have a course on utilizing social media at Columbia.
SS: (laughs) If your parents knew that they were paying Columbia tuition to take a class on how to use Facebook and Twitter, they’d call up the school and have me fired. But it’s a journalism course: How to find new sources and story ideas and trends, to how to connect better with your audience, how to bring eyeballs to your work, and how to build a brand. The students have been very good so far. There’s an energy level that’s incredible.
b_g: Are your students young or old, and do you see a gap between the two, learning-wise?
SS: You know, it’s not a matter of age but of mindset. I once did a workshop in Florida for Columbia for people in their 70s and they were so interested. A lot of them already had Facebook pages.
Crashing a Social Media Skills for Journalists class might be tough if you don’t live in New York City (or maybe you do, but don’t want to take a train up to the west 100′s), but you can still get a good idea of the coursework by checking out the always-updated syllabus.
And keeping up with Sree is easy:
Website: http://sree.net/ and http://sreetips.com/
Tumblr: http://sreetips.tumblr.com/ (check it out for his ridiculously long and amazing Twitter Guide for Newbies & Skeptics)
Twitter: @sreenet
Facebook: http://facebook.com/sreenet
[Image by 92YTribeca. Used under Creative Commons.]